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What are credits?

Credits are a measure of capacity that are consumed by media management, delivery, and transformation.

How does the credits system work?

At the start of each billing period, your bundle includes a set number of credits to use across media management, delivery, and transformations. If you're on a monthly bundle, your credits refresh each month. If you're on an annual bundle, they refresh once per year.

Why are you moving to a credits-based pricing model? What are the benefits for me?

We are moving to a credits-based system so that we can offer all of our functionality to all of our customers. Our previous model, which was based on origin images, did not allow us to offer advanced capabilities like video and AI transformations to every customer. The benefit to you is that you can now use all of these capabilities as you need.

When does this credit system go into effect?

This will go into effect on July 1, 2025. All customers will transition to this model at their next renewal or sooner if requested.

Are there any changes to the features or functionality I currently have?

Yes - you now have access to everything that Imgix has to offer! Previously, some advanced features like video and AI transformations were only available on select plans. With the new credit-based system, all capabilities are included in every bundle. You can now use the full Imgix platform as needed, with credits applied based on usage. This means more flexibility, fewer limitations, and no need to upgrade just to try something new.

Can I still use Imgix if I don't use advanced features like AI or video?

Yes. You can continue using Imgix as you do today for standard image delivery and transformation. The credits model simply makes additional features available if and when you want to use them.

What happens to my current subscription when the new model launches?

If you're on a monthly subscription, your transition will begin in August 2025, and we will notify you ahead of time with your specific transition date. If you're on an annual billing cycle, your update will take place at your next annual renewal.

Will I be automatically switched over, or do I need to do something?

There is nothing you need to do, unless you wish to move to the new model prior to your next renewal – in which case, please reach out to our support team or your customer success manager.

Is this a price increase or decrease for me?

For most customers, pricing will remain the same. If you're on an older agreement, you may see a small adjustment—either an increase or decrease—to align with the new credit-based bundles. The new model was designed to reflect how you already use Imgix, so any changes to your cost should be minimal.