Over the past year, Imgix has evolved into a more powerful platform. What began as a service built primarily for image processing has expanded to support video, AI-powered creation and transformation. As customers have adopted these capabilities, it became clear that our previous pricing model no longer reflected how teams actually use visual media today.
The move to credit-based pricing was designed to support this next chapter and gives every customer access to the full Imgix platform while creating a more flexible, predictable way to scale.
Why We Updated Our Pricing Model
A Platform that Has Outgrown the Old Model
The original tiered plans were built for a much simpler era of Imgix. Since then, we’ve expanded the platform with advanced AI tools, video rendering, analytics, and broader automation. These capabilities no longer fit cleanly into the old structure, and many customers were hitting plan limits that didn’t reflect how they actually worked.
We needed a pricing model that aligned with the platform we offer today and the platform we are building for the future.
Credits Create a Fair, Predictable Way to Scale
Under the new model, cost is directly aligned with usage. Instead of paying for features or capacity you may never use, credits give you a clear view of how your activity translates into spend across management, transformation, and delivery credits. Self-serve teams can adjust their plan as their needs change, and contract customers continue to operate within predictable, negotiated volumes that scale with their business. Across both models, credit-based pricing creates a more transparent and flexible way to grow.
Full Access for All Customers
One of the biggest shifts is that every Imgix customer now has access to all features. There is no more gating AI, video, or advanced transformations behind specific tiers. You can test a new workflow, refine an existing one, or explore something entirely new without negotiating upgrades or switching plans. There is also no commitment to using these features unless they support your goals.
Learn more about everything now included in your plan here.
A Model that Matches Real-World Workflows
Modern teams aren’t siloed. Developers, marketers, designers, product teams, and creative leads often work across the same media pipeline. Credits give everyone the same set of tools and the flexibility to tailor them to their own needs all within a single, unified platform.
What This Unlocks for You
Freedom to Experiment
Teams can try new AI capabilities, explore video workflows, create prototypes, and iterate on visual ideas without being held back by plan restrictions. Innovation moves faster when everything is accessible.
Transparent Billing
Credits map directly to usage, and the credits and billing page in the dashboard shows consumption in real time. That clarity makes it easier to understand how you’re using Imgix and how to plan for what’s ahead.
Flexibility as You Grow
Whether you’re working through seasonal spikes, handling unpredictable traffic, or scaling rapidly, the new model adjusts with you. You get the freedom to operate at the pace your business requires.
Common Questions
Have I migrated yet?
Most self-serve customers have already migrated to the new pricing model. In some cases, a migration may still be pending, and you will receive a notice with your migration date if you haven’t already. If you have not migrated yet but would like to move to the new model sooner, you can reach out to support@imgix.com and we can help you make the switch.
For contract customers, if you have not already migrated, your transition will take place at your next renewal date. If you prefer to migrate earlier, your Customer Success Manager can guide you through that process.
Does this mean my bill is going up?
Most customers now pay a similar amount to what they did before, while gaining full access to the entire platform. A small amount of customers may pay less or more than their previous billing depending on their usage patterns. Our goal is to create a model that ties cost to value and removes the friction created by feature gating and rigid tiers. The new structure is built to give you more control over how you scale.
If you are seeing your bill increase, we have several ways to help you optimize for the new model. Our team can review your setup, identify opportunities to reduce unnecessary usage, and recommend the right plan for your needs. Reach out to support@imgix.com if you would like a free optimization review.
What if I go over my credit limit on my plan?
Overages occur when you exceed the credits included in your plan. The credits and billing dashboard gives you full visibility into your usage and remaining credits, so you can keep tabs at any time.
If you notice consistent overages, our support team can help you understand what’s driving your usage and recommend optimization strategies. In some cases, a few adjustments are all that’s needed; in others, your team may simply be growing into a new tier. Either way, we’re here to help you make the most of your setup.
To learn more about overage billing, visit our payment policy.
How do I know which plan is right for me?
Every team’s needs look a little different, and the best plan depends on the workflows you’re running and how your usage patterns evolve over time. The dashboard gives you a clear view of your consumption, and if you’re unsure where you fall — or whether optimizations could reduce your usage — our team can help you review your setup and guide you toward the plan that fits your goals. You don’t have to figure it out alone.
For additional questions about credits-based pricing, please visit our pricing FAQ. If you’re curious about how credits are calculated, please visit our credit consumption guide.
Moving Forward Together
As Imgix continues investing in the future of visual media, particularly in AI and video, this pricing model gives every customer the flexibility and access needed to take advantage of what’s ahead. It supports the platform we offer today and the capabilities we’re building toward, without limiting who gets to use our most advanced tools.
Credit-based pricing is designed to give you more control, clearer visibility, and the freedom to grow on your own terms. We appreciate the feedback we’ve received throughout this transition and remain committed to helping every customer get the most out of the Imgix platform. If you need help understanding your migration or usage, reach out at any time (support@imgix.com). We’re here to make sure you have what you need to move confidently into this next phase.
