Every brand has a story to tell, and odds are, you're telling yours with images. From polished product shots to homepage heroes, your visuals are pulling more than their fair share of weight. And now, thanks to some very clever AI, they can do even more – without asking your design team to work weekends.
AI-powered image enhancements are like the Swiss Army knives of visual content. They cut out the grunt work, spark creative possibilities, and help brands punch above their weight. Here’s how savvy teams are letting AI give their images a much-needed glow-up.
1. Erase the chaos with AI background removal
Cutting out backgrounds by hand? That’s the visual equivalent of washing clothes by the river. AI background removal isolates your subject in one click, ditching distractions and giving your images a polished, uniform look.
Take Greetings Island. When they added one-click background removal to their premium greeting card builder, users suddenly had cleaner, more professional-looking cards. It helped them drive a 2% bump in paid subscriptions. Because yes, a tidy background can actually move the revenue needle.
2. Swap in a better setting with AI background replacement
Sometimes you don’t just want the background gone – you want a better one. Whether it’s turning a studio product shot into a sunlit beach scene or switching out a cluttered room for something that screams "luxury lifestyle," AI background replacement has you covered.
It’s a fast, fuss-free way to localize visuals, test campaign themes, or roll out seasonal content – without dragging your creative team into another shoot.
3. Fix the fuzz with super resolution
Blurry images are the silent killers of online trust. With AI-powered super resolution, you can upscale images by up to 4x while keeping them sharp and scroll-stopping.
For example, a software provider designed to help businesses manage and market inventory was able to use AI-driven upscaling to improve the quality of low-resolution images. Originally working with images as small as 600 pixels wide, the provider upscaled them to 1600 pixels, improving the overall appearance and performance of its digital platforms.
This not only improved the visual appeal of their inventory but also enhanced the page load times, creating a better customer experience.
4. Let AI write your alt text so you don’t have to
Alt text is crucial for accessibility and SEO, but writing it by hand is about as exciting as organizing your sock drawer. AI-generated alt text can scan an image and deliver a helpful, descriptive blurb instantly.
That means better inclusivity for users and more crawlable content for search engines. A rare win for both empathy and page rankings.
5. Let auto-tagging do the sorting
Ever stare down a mountain of images and wonder how you’re going to tag them all? AI tagging tools read your images, identify key details, and generate accurate, searchable tags on the fly.
Goodbye, file names like "teamphoto_FINAL_v7". Hello, organized, searchable image libraries that actually make sense.
6. Stretch and tweak with generative fill
Need to change an image's shape without sacrificing the content? AI generative fill can extend the edges of your image, fill in gaps, and adjust framing without butchering the layout.
You can also use it to regenerate specific parts of an image – whether you're removing an element or adding one – based on a simple prompt. Think of it as cloning, only smarter.
7. Zap the junk with object removal
Say goodbye to random background (or foreground) clutter. AI object removal can clean up your images by erasing power lines, trash cans, or anything else that doesn’t belong.
Real estate platforms love this for tidying up listings fast. You’ll love it for keeping your visuals clean, focused, and totally on-brand.
8. Trade up with object replacement
Some things aren’t just unnecessary – they’re wrong. Maybe it’s an old logo, maybe it’s a Christmas wreath in March. Object replacement lets you swap out elements within an image for better ones, using prompts or references.
Imagine a travel platform using it to replace gray skies with blue ones in their destination photos. The result? Happier visuals and healthier click-through rates.
9. Cook up visuals from scratch with text-to-image
Can’t find the image you need? Describe it. Text-to-image tools generate completely new images based on your prompts. Whether you’re sketching out ideas or mocking up new designs, it’s a speedy way to bring concepts to life.
An education tech team can use this to whip up placeholder graphics for app mockups while waiting for final creative. No stock libraries, no bottlenecks, just instant visuals that look the part.
10. Make it move with image-to-video
Static images are nice. But motion? Motion sells. AI image-to-video tools add subtle zooms, fades, and transitions to your stills, turning them into short, snackable video clips.
Lummi, a platform built around AI visuals, rolled out this feature to help users show off their creations in a more dynamic way. It kept users engaged and made their portfolios pop – all without needing video-editing chops.
11. Chain it all together with AI composability
Want to remove a background, enhance the image, and swap in a new sky – all at once? Composability lets you string multiple transformations together like a playlist. It’s image editing, but with the efficiency of a well-oiled Rube Goldberg machine.
E-commerce teams can especially benefit, since they can prep entire image libraries for launch or campaign updates in one go.
Ready to unlock the power of AI for your marketing?
These AI tools aren’t here to replace your creativity – they’re here to free it up. You can let AI take care of the repetitive bits, so your team can focus on the bold ideas and polished campaigns.
Discover how the ideas in this podst come to life in our on-demand webinar, “Unlock Your Creative Superpowers with Image AI.” Featuring insights from Lummi and Imgix, the session dives deeper into how AI is transforming creative workflows.
Whether you're looking to boost efficiency, elevate your brand visuals, or streamline production at scale, this webinar offers practical takeaways and behind-the-scenes strategies to help you get there faster.
