With this release, we're making it easier to work with video on your terms. The Imgix Video API is now available, combining short-form video rendering and long-form streaming into a single platform that helps you manage, transform, and deliver video just like you do with images. Alongside our video product, we’re rolling out new creative features and enterprise-grade tools designed to speed up content production, simplify access, and give teams more flexibility in how they build and deliver visual media.

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Transform and Deliver Any Video with the Simplicity of Imgix

One Platform for Every Workflow

Our video API removes the complexity of managing separate video pipelines. Instead of stitching together different tools for different formats, you can now rely on one API, one player, and one streamlined workflow to handle everything from short clips to long-form content. Built into the same platform that powers your images, it’s designed for speed, scale, and ease of use.

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Short-Form Rendering

Transform short-form videos in real time with parameters including, resizing, clipping, thumbnail generation, bitrate and codecs selection, and more directly through the URL. For teams working with product videos, media clips, user-generated content, this means faster publishing and better experiences. Uploaded videos are rendered and displayed in the right format for any screen or channel, keeping your workflows simple and your content delivery seamless. Once rendered, assets are cached for fast repeat views, helping you deliver high-performance video with minimal backend effort.

You save time. Your site stays fast. And your users get a consistently great experience across every device.

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Long-Form Streaming

For longer-form content, typically defined as a video longer than 5 minutes, Imgix uses adaptive bitrate streaming (ABS) to deliver an always-smooth viewing experience at any bandwidth. Whether it’s a full product walkthrough or a long-form tutorial, viewers get the best quality available without buffering or load time issues. 

Videos can also be enhanced with thumbnails, storyboards, watermarking, and auto-captioning in over 20 languages – and because it’s built into the same system as your short-form workflows, you can manage, style, and serve all your video content without having to switch gears.

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Turn Your Images from Static to Cinematic with Image-to-Video

We have also expanded access to our image-to-video feature for testing. This feature turns your still images into animated video clips, making it easy to repurpose existing assets for product detail pages, marketing campaigns, or mobile-first social formats. It’s a fast, no-code way to bring more movement into your visual storytelling without adding to your creative workload.

We're currently accepting customers who are interested in testing out the feature. Join the waitlist if you're interested.

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Turn static product images into short-form videos that enhance the shopping experience and increase engagement on product detail pages.

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Showcase property features with subtle movement to make listings feel more polished and immersive for potential buyers.

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Add cinematic motion to lifestyle content to boost storytelling across social platforms and marketing campaigns.

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Generate Custom Visuals with Text-to-Image

We’re excited to announce that text-to-image is now generally available. With this feature, you can generate custom visuals using text prompts, making it easy to produce original content on demand. It's a powerful way to explore campaign concepts, create visual variations, or fill creative gaps without relying on stock imagery. 

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Create original illustrations for apparel and product designs using simple prompts, helping teams generate visuals faster without needing custom artwork from scratch.

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Produce cohesive, brand-aligned visuals for marketing campaigns, social content, and website assets.

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Create Print-Ready Artwork with Direct-to-Film Halftone

Our latest halftone effect is designed specifically for direct-to-film printing, which allows you to apply a detailed dot pattern to the transparent areas of your images. This effect is perfect for creating smooth gradients, intricate shading, and high-quality, print-ready visuals that are perfect for apparel, merch, or any design that needs to transfer cleanly onto fabric. It’s a simple way to prepare stylized artwork for production without relying on complex design tools. Learn more about the DTF halftone parameter.

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Manage Users Securely and at Scale with SSO

Single Sign-On (SSO) is now generally available for all premium customers. With SSO, you can connect your identity provider to centralize access control, improve security, and simplify team management. To enable it for your organization, contact your account manager.

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Imgix is built to support the way modern teams create, manage, and deliver content. This release introduces new ways to move faster, stay flexible, and bring high-impact visuals to every channel at scale. We can’t wait to see how you take your content to the next level!

If you have any questions about this release, contact your account manager or reach out to us here.

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