In a saturated digital landscape, brands are under pressure to do more with less – and still stand out. Personalization can unlock real performance gains, but for many teams, scalable visual personalization feels just out of reach. The missing piece? A more efficient, creative approach to image workflows.
Visuals can do more than support personalization – they can drive it. From repurposing existing content to deploying AI-powered enhancements, visual personalization delivers stronger engagement and leaner operations. Here are six practical ways to make it happen.
1. Bring personalized visuals to life with image-to-video
Static visuals alone are rarely enough to capture attention – especially in fast-moving, mobile-first environments. With image-to-video, you can animate still visuals into short-form video clips with cinematic motion. No editing software. No added production costs.
Imagine turning a curated set of product recommendations into a personalized highlight reel, or transforming user-submitted photos into social-ready animations that showcase authentic experiences. These lightweight clips increase time-on-page and campaign impact – all while keeping creative workflows fast and flexible.
Use image-to-video to repurpose assets at scale, adding dynamic motion that elevates personalized campaigns without expanding your production team.
2. Use UGC to boost trust and cut costs
User-generated content (UGC) helps customers see themselves in your product – and it keeps your content engine running with less lift. But that content often arrives in formats or resolutions that don’t meet your brand standards.
With super resolution, you can automatically upscale low-quality UGC for sharper detail and clarity. This AI-powered enhancement ensures that real-life visuals still feel premium, giving your audience the authenticity they want without compromising visual quality.
Swimply used user-submitted images to create an immersive browsing experience while reducing file sizes by 38%. Their approach improved page speed, supported brand storytelling, and saved engineering time – all by relying on content they didn’t have to generate themselves.
3. Reinforce your brand identity with masks
Your visuals are a reflection of your brand. But maintaining a cohesive identity across touchpoints often demands costly custom design.
Masks offer a shortcut. By applying branded shapes, transparencies, or graphic elements directly onto your images, you can reinforce visual identity without redesigning assets from scratch. Whether you’re aligning imagery with a campaign theme or creating standout product frames, masks deliver consistency at scale.
Use masks to introduce branded accents and thematic visuals across campaigns – without looping in design for every update.
4. Refresh visual contexts with background replacement
Seasonal campaigns. Regional targeting. Platform variations. All of these can require fresh backgrounds for your core visuals – and that typically means more photo shoots, more edits, and more time.
With AI-powered background replacement, you can swap out image backdrops in seconds. Whether you need to reflect the time of year, match a local aesthetic, or adapt for a specific ad format, this feature helps you pivot quickly and affordably.
Replace static image backgrounds with dynamic alternatives that fit every context – without rework or reshoots.
5. Deliver tailored messaging with dynamic text
Sometimes, personalization is all about the message. With dynamic text overlays, you can deliver custom content – names, locations, offers – directly within your visuals. All without creating separate image files.
When you have full control over typography, positioning, and color, you ensure every text overlay matches your brand. Play Sports Network used this capability to build flexible editorial workflows, allowing editors to tailor messaging across platforms while maintaining visual cohesion.
Combine personalization and automation by layering custom text onto images – instantly and at scale.
6. Adapt image content with object replacement
Different audiences respond to different details. But replacing objects in images has historically required manual editing or additional shoots – both expensive and time-consuming.
With AI-powered object replacement, you can swap out parts of an image with AI-generated alternatives that stay true to your brand. Whether you’re adjusting products for regional compliance, localizing visual content, or simply removing distracting elements, this tool lets you fine-tune imagery without starting over.
Object replacement gives you precise creative control – and the ability to localize, personalize, and update imagery at scale with minimal effort.
Personalization that scales without compromise
Visual personalization doesn’t need to be complicated – or costly. With AI-powered tools and a flexible rendering pipeline, your team can transform, customize, and deliver high-impact visuals quickly and efficiently.
Want to see how personalized visuals can improve your performance metrics while reducing production overhead? Watch the on-demand webinar “Unlocking the Power of AI for Images in Digital Marketing” to explore how forward-thinking teams are streamlining their workflows and scaling smarter.
