Improved Compression with Automatic Content Negotiation

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Team imgix
August 20, 2014
3 minute read

WebP is a newer image format that provides much higher compression ratios and lower quality loss. However, it’s not fully supported in all browsers (only newer versions of Chrome and Opera, currently).

To make using WebP simpler, imgix offers Automatic Content Negotiation (auto)—find out how to use auto in our tutorial.